A Meeting of the Minds-Bespoke Media Training
In the course of Artemis Communication’s regular bespoke media training sessions, our team worked with GHC Communications, one of Asia’s leading travel and lifestyle public relations agencies. GHC hired Artemis to reinvigorate their team, analyze their pitching techniques, and give insight into the media/PR relationship in Asia, using real life case studies and pitch examples from leading agencies and media outlets.
“Nick Walton conducted a “How to pitch to the media” session for 26 of our client servicing staff last autumn, attended by account executive through to account director level. He covered topics including using different pitching styles to approach different types of media, the do’s and don'ts of Social Media, drafting media releases, organizing successful press trips and much more.
The feedback from our team was excellent. They found the experience of hearing first-hand from a practicing journalist invaluable, in particular his insights on engaging ways to pitch to the media to grab their attention and a thorough overview of writing creative media releases to engage the media’s attention. They also appreciated learning how the media see PR and how to build win win relationships.
We look forward to working with Nick again in the future and would highly recommend his services to other PR firms seeking to develop their staff in this important area.” - Lynn Grebstad, Founding Partner and Chairman, GHC Asia
The feedback from our team was excellent. They found the experience of hearing first-hand from a practicing journalist invaluable, in particular his insights on engaging ways to pitch to the media to grab their attention and a thorough overview of writing creative media releases to engage the media’s attention. They also appreciated learning how the media see PR and how to build win win relationships.
We look forward to working with Nick again in the future and would highly recommend his services to other PR firms seeking to develop their staff in this important area.” - Lynn Grebstad, Founding Partner and Chairman, GHC Asia